November 2009

Following on from the global success of the Inside Mobile created Your Reebok iPhone application, we are pleased to announce the release of another ground breaking application for Reebok, iSprint.

Users find their iPhone screen transformed into a 100-metre track on which they must 'run' using their fingers as feet. Players also have a choice of four running surfaces. iSprint is one of the first apps to allow for direct competitive game play, with two players able to compete in real time on separate iPhones, by connecting via Bluetooth. It also allows users to record their best times and compare them on a global scoreboard. As users improve their running speed and achieve target times, they can gain access to discount codes that can be redeemed on Reebok website.

To add a viral element all scores can be uploaded through the app to players Twitter accounts.

Due to the fun, simple and addictive game play Apple have fully supported the launch and it has gained featured placement in 28 countries on iTunes.

The application is free and is promoted by integrated activities including mobile media.

Watch the two player functionality video;