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"/> Inside Services

Inside staff are industry recognised marketing professionals and consultants who have a unique blend of mobile, marketing, digital and technology expertise. This puts us in a unique position to take responsibility for the delivery of our strategies from end to end.

Inside has three core competencies:

 

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1. Mobile Marketing Consultancy

Creating strong foundations is key for all initiatives especially in the mobile arena.

Our consultancy arm specialises in the following areas:

  • Insights into consumer bevahiour, trends and attitudes
  • Integrated digital marketing campaign and brand planning
  • Strategic support for technology and platform decisions
  • Mobile marketing expert support for communications, research and marketing departments
  • Mobile trend analysis by sector and geographical region
  • The development of actionable, consumer-focused global & local mobile device marketing campaigns and strategies
  • Content and technology partner search and selection

2. Management and Coordination

The backbone of our company expertise and heritage is in taking responsibility for the successful delivery of your mobile initiatives (end to end or in part).

Services offered include:

  • End to end campaign coordination, implementation and management for tactical campaigns or across multiple territories and devices 
  • Ongoing campaign evaluation and optimisation
  • Debrief findings to local offices and provide ongoing support
  • On the ground support for local markets throughout inception, development, implementation and ongoing maintenance

3. Mobile Media Planning and Buying 

The mobile marketing landscape is rapidly changing and there are numerous forms of mobile advertising available. Inside have extensive global partners and have planned and bought mobile media the world over including countries such as the UK, Germany, Spain, Italy, Russia, South Africa and China. 

Services offered include:

  • Global mobile planning and buying including on-deck, off-deck, in-game, video and SMS
  • Creation and coordination of mobile advertising materials
  • Full campaign management, optimization and post campaign evaluation